![]() ![]() These are things your competitors do better than you, or things your business lacks. ![]() Weaknesses are things that could be holding your business back. Your company’s strengths might also be assets and resources within your business, like knowledgeable team members or proprietary technology. Your organisation’s strengths are things your company does well and the qualities that set you apart from your competitors. They’re things that you as a business owner have the power to change. Strengths and weaknesses are internal factors. The acronym SWOT stands for s trengths, w eaknesses, o pportunities and t hreats. A SWOT analysis allows business owners to evaluate their position in the marketplace.
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